This year The Reading Agency has teamed up with WWF to encourage children across the country to develop a love of reading and explore ways of helping to save the planet. They hope the Wild World Heroes theme will reach over 1 million children over the summer holidays – building reading skills while they learn about the importance of the environment.

The Wild World Heroes Challenge will start in June this year with children joining six fictional Wild Hero characters as they face real-world environmental issues such as plastic pollution, nature loss and deforestation.

Children can join in the Challenge by picking up a free pack from their local public library or online. WWF will also be offering opportunities and resources for public libraries to explore some of the most important environmental issues through the power of reading.

By providing fun reading activities for children to explore the Reading Agency’ Summer Reading Challenge hopes to not only build reading skills and confidence but also play a key role in supporting reading catch-up after a difficult year.

Inspiring Young Readers

Karen Napier, CEO of The Reading Agency, said: "We are really delighted to announce WWF as a partner for this year's Summer Reading Challenge. We have seen first hand, via our children's programmes and our work on the 500 Words writing competition, that climate change and the environment are subjects that children are keen to explore. We hope that this year's theme of Wild World Heroes, chosen by children and public library colleagues, will help to open up important conversations and inspire children and adults across the country.

"We are immensely grateful to public libraries for their continued and longstanding support of the Summer Reading Challenge and we look forward to continuing to work closely in partnership with them, as well as schools, school libraries, community groups and parents and carers across the country to encourage even more children to sign up to the challenge, via our physical and digital blended model."

You can find out more about Wild World Heroes by visiting the Summer Reading Challenge website.